About the work

A closer look.

Send me one thing you've made and can't tell whether it's working: a post, a landing page, a cold email, a listing, an application, a message you keep rewriting. I read the whole thing, then send back a short honest read: where I stopped reading and why, the line that did the most work, the one change I'd make, and whether I'd send it. Not nice by default, specific. If it's already good I'll tell you why it works. One revision round included.