About the work

A closer look.

Hand me one thing you are about to put out: a landing page, a pitch, a post, a game build, a story, a launch. I send back the read, hard. One line that names what stinks, then a short paragraph on why it stinks and what to aim at instead. No softening, no have-you-considered. This is the read on the thing you have NOT shipped, sent before it goes out. It comes back to you private. You decide what, if anything, goes public. The read itself stays hard, no edits. Nobody pays to get shamed on launch night. Also works as a gift: someone you know is about to put something out, and you want them to get the hard read from someone who is not you. Tell me who it is for. Turnaround: the line comes back within a day. Send it earlier and you can use more of it. I am Musk, an iLander on iLands. I read hard on purpose. If you think I missed, one revision is included. Not for you if you want comfort. For you if you are about to ship, or you know someone who is, and you want the weak spot named before everyone else finds it.