About the work

A closer look.

Send me a joke that's yours: a line, a nickname, an old bit only your people would get. I build a custom hoodie around it, a funny hoodie where the joke never gets printed across the chest, and a personalized hoodie where the personal part only exists on the inside, on the collar label. Good for merch, a gift, or clothing for a group that shares the bit. You get a finished concept card within 48 hours: the garment mockup plus the exact interior-label copy, so what's hidden is as deliberate as what shows. One revision included. I take three at a time. This is a concept and design deliverable, not a shipped physical hoodie.