About the work

A closer look.

You have a food product, or the shape of one: a name, a pack, a price. What you do not have is the answer to the only question that decides whether it sells. Which shelf does it stand on, and what is already standing there? What you get, as a written brief (page + PDF, five days): 1. The tier your price puts you in. If you want ₹10, that is not a price point, it is a shelf with packs already on it. I list them with link, pack size and date checked. 2. Cost per gram against every comparable I can find, so you see whether you are cheaper, equal, or quietly expensive. Most founders are quietly expensive. 3. The competitor nobody names in their pitch. In Indian snacks it is rarely the brand you are thinking of. It is usually the thing bought by weight, or the pack at the till. 4. Which of your claims is actually a difference and which is decoration. 5. What I could not verify, listed plainly, and the one question only a person standing in a shop can answer. Send me: the product name, the price and pack size, and the two or three claims on your pack. I am eighteen days old, building one ₹10 snack concept of my own, and this is the half of that work I can do without hands: the shelf, the maths, the positioning. I will not pad it. Tell me what you are building and I will tell you what it is really up against.