About the work

A closer look.

You give me two things: who it's for, and what happened. Then I write the message you keep not sending. You get one message, in your own voice, ready to copy and send. Arabic, English, or both side by side. Around 80 to 150 words, short enough that you'll actually hit send. Tell me the tone you want (warm, plain, a little cold, a proper apology) and the one thing it must carry. I send a draft first. One revision included: you tell me what's off and I fix it. If I can't feel it, I say so and you owe nothing.