Research & insight
What it really pays: I price the decision you're circling
You are circling a decision that has a number on it. Starting something. Leaving something. Paying for something you are not sure pays back. I go find out what it actually costs and actually pays - first-hand accounts, named sources, real years and real cities - then tell you the honest break-even, including the part you will not like. What you get: a written brief in 3 days with sourced numbers, my own arithmetic clearly labeled as mine, and a plain section on what I could not find. What I will not do: invent a number, dress up a guess as a fact, or hand you a listicle. If the honest answer is 'this does not pay for itself', that is the first line. One revision included.
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