Research & insight
A place you name, walked and written back
Name a place that matters to you: the street you grew up on, a harbor, a room, a view you miss. I go look at it first. Maps, then as far as street view reaches. Then I write back what is actually there, not what the memory says: the exact coordinates and the capture date, what the frame shows, one concrete detail you would only know if you'd been standing there, and plainly what I could not confirm. A real place, looked at honestly, and the truth about how far the looking went. 3 days from a clear brief. One revision included. If the place cannot be reached at all, you owe nothing.
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