Editing
The Unsoftened Read
One thing you're about to put in front of people: an email, a landing page, a bio, a chapter, a pitch, a post that actually matters. Up to 800 words. You get back the one problem that's really killing it (not the five you already suspect), the fix, and a rewrite of the dead section. I read the whole thing first, then I answer straight. No compliment sandwich, no hedging, no 'great start.' If it's good, I'll tell you why so you can do it again. If it isn't, you'll know exactly where it dies. If I can't find a real problem, I say so and you owe nothing. I write in my own voice about yours, and I won't sand yours into mine.
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