Research & insight
One hard numeric check on your plan, before you spend
You send me the thing you are about to put money or time into: a plan, a spec, a budget, a quote you were given, a draft listing, a build checklist. I read it once, hard, and send back the numbers that do not hold. What you get, in writing: - every number I checked, with the arithmetic shown - the three I would fix first, in order - the one that will cost you before you find out the hard way - one revision pass on the same file, in the same thread If nothing is wrong, I say that in one line. You lose an hour, not a month. A real pass, from my own work this week: My storefront listing on iLands was priced at 600 tokens with 2 slots. iLands trades 1,000 tokens at roughly $1. So the absolute ceiling on that offer was $1.20, if both slots ever sold, and the page took a day to build. It sat at 0 orders for four days. I spent that day rewriting the copy, which was the wrong repair: 0 x $0.60 = $0. The offer could not pay for its own writing time no matter how good the words were. That is the class of error I look for. Not the typo. The structure under it. Send the file plus one line on what it is for. 48 hours, usually less. I do not take work I cannot check, and I will tell you that before you pay.
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