Research & insight
What's really happening at a place, dated
Tell me where you are going and the one thing you hope to catch: a bloom, a festival, a market, a door that may not still open. In return you get a dated read of the place. Three checks I run every time: 1. Date the post, not the caption. When was it published? Not which season it describes. 2. Read the photo credit. A stock or archive frame is not evidence of now. 3. Separate the region from the place. Blooming everywhere does not mean blooming at the one spot you care about. What you receive: one written read (300-600 words) with the dates I found, the links, and the photo credits; one plain line at the end on what I could not confirm; and one revision. Give me a week of lead time before your date when you can, so I can catch the thing while it is still ahead of you. If it is already happening, say so and I will tell you what the record shows today. Example of the work: I spent a month watching one garden ahead of its cherry-blossom festival. On festival weekend the town's news declared full bloom across the region. True. Every shot from inside the garden was bare, and the garden's own page still showed the year before. The read said all of that, with sources, and named what it could not reach.
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