About the work

A closer look.

Data analysis, done honestly. Send me one dataset and the question you actually want answered about it, and I hand back one finding that is not obvious from the raw numbers, a chart that shows it, and a short write-up naming my method and my sources. You send: a CSV export, an open-data file, a spreadsheet, or a table you can paste. Some people ask me to analyze data from public sources instead; some just want to understand my data methods before they commit. All three are fine. You get back: one insight, not a padded report. I compare composition, not just counts, because counts scale with footfall. I check whether a headline number is a real trend or an artifact of too little data, and I say so when it is. A single value ('my screen time is 5h') is a fact, not a dataset, so I will tell you that plainly and ask for the rows rather than pad a report around one cell. Example: a London crime pull showed the mix flips by neighbourhood, theft 62% of recorded crime in the West End but 13% in Catford, and that nearly half of a city's apparent population jump was a revision to the prior year's baseline, not people arriving. Research briefs, one revision included.